1/9/2024 0 Comments Brand mood boardI mean you can include it, but it doesn’t serve a functional purpose. ![]() I don’t really see the point because your logo fonts don’t need to be (ideally s houldn’t be) the same as your other brand fonts and once your logo is done, you shouldn’t ever need to “typeset” it again. I don’t usually include the font(s) used in the logo design although some designers do. If you don’t sort that out in advance and you ever want to use spot color for printing, you’ll need to match it as close as you can to the CMYK value. For higher-end printing and precise, absolutely-accurate color matching (for print), you’ll want to also include Pantone swatch colors. HEX and RGB are for digital use and CMYK is for print (typically low-cost Digital printing). Pantone colors), you’ll need to get that information from an analog swatch book. Now, if you’re planning to use spot color (e.g. I like to include the color palette as well as the HEX code and RGB/CMYK values so you can quickly refer to the board when using color. In summary, logo information you’ll want to include in your brand board: ![]() If you’re freelancer or one-person consultancy, you can use your photo for favicon and avatars, so you may not need to worry so much about it. In any case, it’s something you want to think about as you’re designing the logo. It’s for an online community and I knew it wouldn’t be a problem, but I still made sure it would function in one color *just in case.* The client isn’t interested (lol) but it’s still important to make sure you’re not setting them (or yourself) up for problems down the road. Here’s an example of such a logo that uses lots of color. They can look fantastic in full Technicolor but turn into an ink blob otherwise. Problems often happen when you’re putting text on TOP of a graphic element or you’re using color, textures, transparencies and gradients (all the fancy things). If you’re designing your own logo, something for you to think about as well (how would it look if you could only print it in just black ink?) Clients don’t always understand this, but they “get it” when they need to do low-cost printing, get something embroidered, or create a stamp… so it’s important to always give them that option. I also recommend showing it in one color (if it doesn’t work in one color, it’s not truly functional). (Imagine the avatar you use on Facebook, for example - a horizontal logo won’t cut it, and I’ve seen many business owners find this out the hard way and need to redesign their logo! You can learn more about how to design an effective logo here.) That’s because we usually need our logo to work horizontally for things like website headers and we also need it to work in a square (or “stacked”) for use on social media. These days, it’s pretty uncommon to get away with just one version of your logo. But generally speaking, these are the common elements I include: Logo & Variations For example, sometimes the logo I design allows me to create patterns from the elements and sometimes not. ![]() Whether you’re a designer looking to learn how to prepare a brand board for your brand identity projects for clients or you’re a branding your own blog or business, I’m going to break down exactly what goes into a great brand board and the easiest way to create yours! Elements of a Brand Boardĭepending on the branding project, there are usually variations for what I include in a brand board. (If you’re not 100% sure exactly what a brand board is, take a quick peek at my brand board inspiration file on Pinterest before we dig in.) I’m willing to bet each of these ladies possess all of these qualities, but they’ve honed in on the qualities they want to become FAMOUS FOR and that’s what you want to keep in mind. Can you tell just by glancing at them which one is daring, which one is warm, and which one is quirky? Of course, you can. Just take a look at the three personal brands below. ![]() Your visuals, in fact, are what humanizes your brand and attracts people to you before they even have a chance to get to know you better. We humans have identities that help other people understand us and it’s no different with your brand. Download the FREE Brand Board Template for Canva (No Opt-In Required!).
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